![]() ![]() According to their study of more than 30 industries, companies who successfully implement a Blue Ocean Strategy, and alter their strategic course past traditional industry boundaries, reap the benefits for 10 to 15 years. A sequel to the book was published in 2017 - " Blue Ocean Shift". The book advocates a Marketing Theory in which organizations should make strategic leaps in new uncontested market spaces to create shareholder value. Renée Mauborgne ( INSEAD, Fontainebleau, France), published a book called " Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant" (available on Amazon here: ). chan kim insead business strategy organizational strategy differentiation Weighted average cost of capital (wacc)īlue ocean strategy red ocean strategy competitive advantage renée mauborgne w.International financial reporting standards (ifrs).Also, for strategist who want to help organizations to better understand their market, and the key attributes the market competes on. The project is for entrepreneurs and innovators who want to have a holistic understanding of their market entry strategy. The framework will help you to think strategically as you develop deeper insights on the key attributes your industry competes on, and also innovate new attributes in attempt to render competition irrelevant. We will work you through the model using a case study about a startup social venture to conduct the analysis. Using a spreadsheet, you will learn how to design and analyze the value curve. You will learn how the canvas is both a diagnostic and an action framework for building a compelling strategy. In this less than 2 hours, this project-based course will help you learn how to create a competitive advantage with the Strategy Canvas by taking into consideration the key attributes your industry competes on.
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